Action Man and G.I. Joe are two of the most popular and enduring toy lines in history, and both have a fascinating backstory. Here is a brief history of each:

G.I. Joe was an American toy line produced by Hasbro that was first introduced in 1964. The original figure was a 12-inch military-themed doll designed to compete with Barbie, but with a more realistic and rugged appearance. The G.I. Joe line quickly expanded to include a variety of outfits and accessories, as well as vehicles and playsets. In the 1980s, G.I. Joe was reinvented as a line of 3.75-inch action figures with a more sci-fi and fantasy theme, including characters like the ninja warrior Snake Eyes and the Cobra terrorist organization. The line was a massive success, and spawned a popular animated TV series, comic books, and a movie. G.I. Joe has remained a popular toy line to this day, with numerous updates and iterations over the years.

Action Man was a British toy line produced by Palitoy (later acquired by Hasbro) that was first introduced in 1966. The original figure was a licensed version of Hasbro’s American G.I. Joe line, but with a more realistic military appearance. Action Man figures were sold in a variety of outfits and accessories, ranging from soldier uniforms to sports equipment and adventure gear. The line was a massive success, with over 16 million figures sold in the UK alone by the end of the 1970s. In the 1980s and 1990s, Action Man figures were updated to reflect modern military and espionage themes, and the line was later revived in the 2000s with a new look and storyline.

Both Action Man and G.I. Joe have had a major impact on popular culture, inspiring countless toys, movies, TV shows, and other media. They remain beloved by collectors and fans around the world, and their legacy continues to inspire new generations of toys and entertainment.

All Prices Include UK Postage

Here at Action Man Supplies we have a large selection of new and used Vintage and Modern Action Man and GI Joe Figures, Uniforms, Equipment and Vehicles all ready to be deployed to their new location.

The majority of goods offered for sale on this site are previously owned and often in varying degrees of play worn condition, and whilst we always try to give detailed and accurate descriptions of items for sale, toys this old will always show signs of wear commensurate with their age – hence they are not always “perfect”, so please bear this in mind when ordering.

We have tried to make navigation of the site as simple as possible using drop down menus and sub menus, if you can’t find what your looking for then try using the search bar, if that fails then give us a shout as we may have something in stock that we haven’t listed yet.

REPAIRS & RESTORATIONS

Action Man and Gi-Joe are nearly 60 years old, and as such we end up having to do quite a lot of repairs and restorations in this little workshop of ours, we also offer a limited service to our customers

Replacing Damaged Limbs, Re-Stringing Figures, Re-Attachment of Limbs, Heads and Hands, Talk Box Repairs (MKI, MKII & 40th) and Re-Flocking Heads. Please note that we no longer offer uniform repairs as these are very time consuming, and in many cases the cost outweighs the value of the uniform being repaired.

ACTION FIGURE ACCESSORIES

We carry a huge stock of clothing, weapons and accessories for both Vintage and Modern Action Man, GI Joe and other 1/6 scale figures.

SPARE PARTS

We have a lot of new and used parts in stock, if we don’t have what you are looking for we will always try to point you in the direction of someone who might.

Please note that although we may have some in stock for our own use, we do not sell repro parts, replacement hands, feet or standard sticker sheets on their own as there are plenty of people out there who already sell these.

Not Just Action Man

At our sister site we have a huge range of toys and collectable items available for sale, from all time classics like Barbie, Sindy, Batman, Superman and Star Trek to the modern chapters of Star Wars, Thunderbirds and Dr Who.

To find out more click here to visit Scott’s Toys website (opens in a new tab)

We have a huge range of toys and collectable items available for sale on both of our collectors websites. This changes daily, and as such it is not always possible to list everything we have in stock. If there is a particular item you are looking for to fill a hole in your collection then please feel free to contact us.

Six Million Dollar Man, Bionic Woman, Batman, Superman, Avengers, Dr Who, Star Trek, Star Wars, Sindy, Barbie, Space Precinct, Lone Ranger, Matt Mason, Corgi, Dinky, Matchbox, Hotwheels, Meccano, Duplo, Lego, Tri-ang Minic, Lonestar, Spot-On, Scalextric, TV Toys and Memorabilia, Marvel, DC, A-Team, Starsky & Hutch, Kojak, Only Fools and Horses, Scooby Doo, Ghostbusters, Torchwood, Worzel Gummidge, Andy Pandy, Muffin the Mule, Pelham Puppets, Britains, Timpo, Tomy, Airfix, Mattel, Marx, Kenner, Posters, Prints, Books, Magazines, Memorabilia, T-Shirts, Mugs, Gifts and Novelty Goods… The list is endless…

Check out some of our latest additions

Take a look at what's just arrived here at Action Man Supplies - All prices include UK postage

SOLD – 40th Anniversary Explorer Sledge And Dog Team from the Nostalgic Collection

Price Includes UK Postage
Action Man Explorer Sledge And Dog Team from the 40th Anniversary Nostalgic Collection
The Explorer was a way of giving Action Man new adventures without war being at the forefront and this set complimented those adventures.
Condition:  New in Sealed Box

 

40th Anniversary Astronaut from the Nostalgic Collection

Price Includes UK Postage

This 40th Anniversary Nostalgic Collection Astronaut Set includes a Dressed 40th Anniversary Painted Head Action Pilot Figure, Manual and Leaflets.

This was a very popular set at the time and is still sought after by collectors. The set was originally released in 1968 at the height of the space race and there was even a space capsule that …

40th Anniversary Action Sailor and Navy Attack Set from the Nostalgic Collection

Price Includes UK Postage

This 40th Anniversary Nostalgic Collection Navy Attack Set includes a Dressed 40th Anniversary Painted Head Action Sailor Figure and Navy Manual

It is worth pointing out that the Navy Attack Set was only available in Action Mans early years (1966/67) and didn’t feature in the 1968 manual making it a rare set for collectors

<img src="https://www.actionmansupplies.co.uk/storage/2025/04/40th-IMG_20250416_143056_HDR-300x300.jpg" alt="" width="300" height="300" ...

40th Anniversary 17th/21st Lancers

Price Includes UK Postage

Originally launched in 1970 the Ceremonial Range of outfits were highly detailed and fast became a favourite of Action Man collectors all over the world.

This is set unopened and in mint condition.

 

 

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Get in Touch

The best way to get in touch is to send us an email: alan@actionmansupplies.co.uk

Visit Our Shop

Action Man Supplies HQ can be found at:

Scott's Toys
34 Townhead Street
Lockerbie
DG11 2AE

Please do not send repairs to the shop, a delivery address will be supplied with your quote

Opening Hours

Monday to Friday 10.00am to 4.00pm (outside hours by appointment)

Give us a call

Office: 01576 761018 (during opening hours) 
Mobile: 07368 406078 (if no reply send a text)

Send us an email

alan @ actionmansupplies.co.uk

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